A creative and well-constructed campaign or project can increase brand awareness, multiply revenue and inspire others. My dynamic approach that tailors from marketing to design has led me to influence others while utilizing advanced forms of storytelling.
THE FACT IS, PEOPLE ARE WILLING TO PAY 12% MORE FOR A SPECIFIC BRAND
Probability of selling
to a new prospect
Probability of selling
to an existing customer
MARTY SANCHEZ LINKS DE SANTA FE GOLF COURSE
Marty Sanchez Links de Santa Fe is the only municipal golf course in Santa Fe, NM that offers golfers of all ages breathtaking 360-degree panoramic mountain views, scenic high-desert landscape, exclusive low rates and full-service amenities. Featured on Golf Life and Fox Sports television networks, golfers can partake in the championship 18-hole course, 35-station all-grass driving range, practice greens, putting area and a par three course ranked “Top Three Big Little Courses in the US” by Travel + Leisure magazine.
To drive sales and consumer awareness, I rebranded the entire business while managing a new online presence, revamped marketing collateral, and implemented experiential marketing functions.
Marketing · Marketing Strategy · Advertising · Branding
Creative Services · Experiential Marketing · Health & Wellness
Sports · Photography · Graphic Design · Copywriting & PR
Product Development · Website Management · Website Design
"It was no small task implementing and initiating a department from scratch, which is why finding someone who could shatter barriers and produce results was critical. ‘Ridiculously efficient, passionate, organized, informative, smart, EXTREMELY hard-working and creative’ is the phrase that comes to mind when I think about Henry. Few people can roll up their sleeves and produce results in a demanding position; given challenges that included limited direction, constrained industry examples, a restrained budget, staffing deficiency, and ineffective/outdated resources.
In a nutshell, Henry has exceeded every expectation in this role and has become treasured for his ability to see past the bare minimum. His need for excellence has shown by taking on multiple roles, positions, and responsibilities that have helped generate both revenue and consumer interest. In my eyes, anybody who can help you elevate or reduce stress in the work force becomes INVALUABLE and that’s just what and who Henry represents.
I’ve been particularly impressed by Henry’s ability to command a room and get people on board with ideas - even people who were initially on completely different pages. His ability to think as a marketer and consumer set him apart from so many we have worked with and that change has created a lasting impact many can both see and feel. I’m always in awe of his talents and his ability to find ways that break the mold. And, of course, his genuine nature and heart-felt presence makes him a joy to work with. He’s ONE OF THE BEST EMPLOYEES I WILL EVER WORK WITH and companies would be lucky to work with him directly; simply because he really is “AMAZING!”"
Municipal Recreation Sports Complex, Golf Course, & Fields Division Director
Henry...... Congratulations on a "magnificent" job ...... your work and your special touch made our 20th Anniversary very special...... I received nothing but praise about how the tee markers and the entire marketing, advertising and social events were handled..... again, thanks and congratulations on a superb job!
Chairman, Marty Sanchez Links de Santa Fe Advisory Committee
LANCASTER YORK - GENTLEMEN'S APPAREL
Located in the heart of downtown Santa Fe, Lancaster York is a clothing and accessory store that blends classic apparel brands and styles for the modern man. I was engaged to photograph and create online content for the stores first official website.
To create an online experience reflective of the store’s brand, I worked with the web developer and store manager to style various content utilizing various fashion lines that would leverage interest and establish a brand following.
THE CATHOLIC DIOCESE OF SANTA FE
The Archdiocesan Historical Patrimony and Archives is a specialty museum in Santa Fe, NM that maintains to collect, preserve, and exhibit years of living traditions while educating the general public about Catholicism in New Mexico. I was engaged to brand their creative services.
Boasting a variety of Southwestern charm, the graphics included pictures of the museum to captivate an audience and showcase the colorful splendor of the great Southwest.
Marketing · Advertising · Branding · Creative Services
Activities & Day Trips · Non-Profit · Religion
"Henry is incredibly creative! He has assisted our office in branding who we are and by providing a strong voice. Due to his natural creativity, his designs make the process simple. He is efficient at presenting professional options and offering us sound advice. We enjoy working with him and hope to for years to come!"
Office of Historic Artistic Patrimony & Archives Archdiocesan Museum
FRANKIE'S AT THE CASANOVA
Frankie’s at the Casanova is a Northern New Mexican restaurant in Pecos, NM that boasts mouth-watering local favorites within its welcoming western atmosphere. Utilizing the finest ingredients, Frankie's prides itself on freshness that can be seen throughout the numerous cuisines made from scratch each day.
I was engaged to rebrand their creative services, from a logo and print materials to branding a new web presence.
Utilizing a simplistic design approach, Frankie’s was themed with a western look, with the center of attention focused around the buildings characteristic. Frankie’s has maintained its strong reputation as a welcoming location for both tourists and locals alike.
SUGAR WISHES - A HOUSTON BAKERY
Sugar Wishes is a new startup company in Houston, TX that specializes in cakes & baked bite-size treats. I was engaged to create a logo for this startup company.
Implementing a colorful approach to graphics, the logo showcases a strong brand for this up-and-coming bakery.
Advertising · Branding · Creative Services
Graphic Design · Logo · Food & Beverage