Featured on Golf Life and Fox Sports television networks, Santa Fe’s finest municipal golf course offers golfers of all ages breathtaking 360-degree panoramic mountain views that surround the Sangre de Cristos, Jemez, Ortiz and Sandia mountains, scenic high-desert landscape, exclusive low rates and full-service amenities. Partake in the championship 18-hole course, 35-station all-grass driving range, practice greens, putting area and an executive par-3 course ranked “Top Three Big Little Courses in the US” by Travel + Leisure magazine.

THE PROBLEM

How does a golf course brand establish itself from the competition and keep the momentum going?

THE SOLUTION

Create public excitement that delivers brand preference. Strategy will/to showcase price competitiveness and brand/product awareness that will engage and continue consumer return ratio.

 
Marty Sanchez Links de Santa Fe - Henry Gerard Lucero
(C) Copyright - Marty Sanchez Links de Santa Fe Marketing Table
Golf Billboard - (C) Marty Sanchez Links de Santa Fe
 
Golf Billboard - (C) Marty Sanchez Links de Santa Fe

THE CHALLENGE

To ensure Marty Sanchez Links de Santa Fe dominates from its competition, the Marketing Coordinator was responsible to sustain a positive image in the golf course industry that channels innovation by completing all marketing, advertising, public relations, graphic design, social media, website management, visual displays, photography & special event items deemed necessary within 18 months of execution. A strict budget & resourceful means were enforced.

THE OPPORTUNITY

To engage consumers in a unique way, Marty Sanchez Links de Santa Fe sought to differentiate themselves by elevating their product & ensuring top-of-mind presence from the challenging,
award-winning local competition.

A new Marketing Coordinator was hired in-house to partner with local & national agency partners in print, radio and online digital to ensure brand quality & develop a multi-layered strategy that would
drive brand engagement.

20th Anniversary-Home Page-Marty Sanchez Links de Santa Fe.jpg

THE RESULTS

With a newly re-branded image, Marty Sanchez Links de Santa Fe started to create a consistent word-of-mouth referral. Strategy showcased price competitiveness, strong customer service & engaged/continued a strong consumer return ratio.

 

INCREASED

fiscal year revenue by $22,000+ within first 12 months, (over $135,000+ in a 54 month period) despite declining market and market competition

 

SECURED

strategic relations with Golf Life & Fox Sports to air featured TV segment that would drive brand preference & increase exposure

 

IMPLEMENTED

efficient business practices that utilized available resources by 95%

INCREASED

website traffic by 10,000+ new visits within 12 months (Jan. 2014 – Dec.2014) by launching and strengthening brand identity/new creative direction

 

ENFORCED

strategic cost management methods to cut spending by 95% while ensuring the continuation & endorsements of services

 

ESTABLISHED

a new work approach to save time by 95%
to meet deadlines & submissions