A creative and well-constructed campaign or project can increase brand awareness, multiply revenue and inspire others. My dynamic approach that tailors from marketing to design has led me to influence others while utilizing advanced forms of storytelling.

 

MARTY SANCHEZ LINKS DE SANTA FE
-Sports & Recreation-

20th Anniversary-Marty Sanchez Links de Santa Fe Website

Marty Sanchez Links de Santa Fe is the only municipal golf course in Santa Fe, NM that offers golfers of all ages breathtaking 360-degree panoramic mountain views, scenic high-desert landscape, exclusive low rates and full-service amenities. Featured on Golf Life and Fox Sports television networks, golfers can partake in the championship 18-hole course, 35-station all-grass driving range, practice greens, putting area and a par three course ranked “Top Three Big Little Courses in the US” by Travel + Leisure magazine.

To drive sales and consumer awareness, I rebranded the entire business while managing a new online presence, revamped marketing collateral, and implemented experiential marketing functions.

CATEGORY

Marketing · Marketing Strategy · Advertising · Branding
Creative Services · Experiential Marketing · Health & Wellness · Sports · Photography · Graphic Design · Copywriting & PR
Product Development · Website Management · Website Design

LANCASTER YORK, LTD.
-Fashion & Apparel-

Lancaster York Website

Located in the heart of downtown Santa Fe, Lancaster York is a clothing and accessory store that blends classic apparel brands and styles for the modern man. I was engaged to photograph and create online content for the stores first official website.

To create an online experience reflective of the store’s brand, I worked with the web developer and store manager to style various content utilizing various fashion lines that would leverage interest and establish a brand following.

CATEGORY

Advertising · Branding · Fashion & Apparel · Creative Services · Marketing · Retail · Photography · Website ·
Website Development


 
 

THE CATHOLIC DIOCESE OF SANTA FE
Archdiocesan Museum
-Day Trips & Activities-

The Archdiocesan Historical Patrimony and Archives is a specialty museum in Santa Fe, NM that maintains to collect, preserve, and exhibit years of living traditions while educating the general public about Catholicism in New Mexico. I was engaged to brand their creative services.

Boasting a variety of Southwestern charm, the graphics included pictures of the museum to captivate an audience and showcase the colorful splendor of the great Southwest.

CATEGORY

Marketing · Advertising · Branding · Creative Services · Activities & Day Trips · Non-Profit · Religion

FRANKIE'S AT THE CASANOVA
-Food & Beverage-

Franikes at the Casanova Website

Frankie’s at the Casanova is a Northern New Mexican restaurant in Pecos, NM that boasts mouth-watering local favorites within its welcoming western atmosphere. Utilizing the finest ingredients, Frankie's prides itself on freshness that can be seen throughout the numerous cuisines made from scratch each day.

I was engaged to rebrand their creative services, from a logo and print materials to branding a new web presence.

Utilizing a simplistic design approach, Frankie’s was themed with a western look, with the center of attention focused around the buildings characteristic. Frankie’s has maintained its strong reputation as a welcoming location for both tourists and locals alike.

CATEGORY

Marketing · Marketing Strategy · Advertising · Food & Beverage
Branding · Creative Services ·
Graphic Design · Photography ·
Website Development · Website Design

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AS SEEN/FEATURED IN: FINE LIFESTYLES MAGAZINE  Santa Fe/Albuquerque Fall 2017, Volume 3, Issue 3   Read Article

AS SEEN/FEATURED IN: FINE LIFESTYLES MAGAZINE
Santa Fe/Albuquerque
Fall 2017, Volume 3, Issue 3

Read Article

 
 
AS SEEN/FEATURED IN: FINE LIFESTYLES MAGAZINE  Santa Fe/Albuquerque Summer 2017, Volume 3, Issue 2   Read Article

AS SEEN/FEATURED IN: FINE LIFESTYLES MAGAZINE
Santa Fe/Albuquerque
Summer 2017, Volume 3, Issue 2

Read Article

 
 
 
AS SEEN/FEATURED IN: FINE LIFESTYLES MAGAZINE  Santa Fe/Albuquerque Summer 2016, Volume 2, Issue 2   Read Article

AS SEEN/FEATURED IN: FINE LIFESTYLES MAGAZINE
Santa Fe/Albuquerque
Summer 2016, Volume 2, Issue 2

Read Article

AS SEEN/FEATURED IN: FINE LIFESTYLES MAGAZINE  Santa Fe/Albuquerque Summer 2015, Volume 1, Issue 3   Read Article

AS SEEN/FEATURED IN: FINE LIFESTYLES MAGAZINE
Santa Fe/Albuquerque
Summer 2015, Volume 1, Issue 3

Read Article

 
 
 
AS SEEN/FEATURED IN: FINE LIFESTYLES MAGAZINE  Santa Fe/Albuquerque Summer 2015, Volume 1, Issue 3   Read Article

AS SEEN/FEATURED IN: FINE LIFESTYLES MAGAZINE
Santa Fe/Albuquerque
Summer 2015, Volume 1, Issue 3

Read Article

 

Marty Sanchez Links de Santa Fe

Featured on Golf Life & Fox Sports television networks, Santa Fe’s only municipal golf course offers golfers of all ages breathtaking 360-degree panoramic mountain views, scenic high-desert landscape, low rates & full-service amenities. Partake in the championship 18-hole course,driving range, practice greens, putting area, and a nationally ranked par three course.

Marty Sanchez Links de Santa Fe Home Page - Henry Gerard Lucero
 
Marty Sanchez Links de Santa Fe Website - Press Section - Henry Gerard Lucero

Frankie's at the Casanova

Located in the village of Pecos, NM, Frankie's at the Casanova is the heart & soul of Northern New Mexican cuisine. From mouth-watering local favorites to a world-class green chile cheese burger, our warming and comfortable restaurant has expanded into a cultural icon within its welcoming western atmosphere.

Frankies at the Casanova - Henry Gerard Lucero
 

Lancaster York, LTD.
Gentlemen's Apparel

Established in the Historical District in 1994, Lancaster York Gentlemen's Apparel has been serving the residents and visitors of Santa Fe a select range of new and established fashion brands that reflect today's apparel.

City of Santa Fe
Parks & Recreation Department

The City of Santa Fe Parks & Recreation Department offers a wide range of recreational opportunities for adults and children alike by providing innovative and sustainable services at all city parks, trails and recreational centers.