Most would say creativity and hard-work runs hard in my veins.
You might even say I’m a restless creative who loves to build things.
With that said… I’m anything but ordinary.

 

Knowing that I was born and raised in Santa Fe, NM, home of the world-famous artist Georgia O’Keeffe and world-renowned Fashion Designer Tom Ford - not to mention one of the most awarded travel destinations in the country - it’s no surprise I caught onto the creative thread that is immersed in a city that is known as the City Different. Surrounded by rich history, multicultural heritages, and ranked as the Country’s second-largest art market, I grew up knowing how to do things just a little bit different.

 
Henry G. Lucero-Resume-Sports.jpg
2009 Mickey's Once Upon A Chritsmas Time Parade.jpg
Henry G. Lucero-Resume-What I Do-Digital & Freehand Fashion Illustrations.jpg
 

I’m a dilgent self starter and results-driven individual
who chooses to lead by example;
that means accountability and action must fuse well together.

 

I began my professional career in entertainment and sports marketing and have since worked with one of the world’s top entertainment and technology brands (Walt Disney Entertainment), worked with The University of New Mexico Athletics Department as the Cheer Mascot “Lobo Louie”, traveled and purchased apparel/accessories as a men’s fashion buyer - working with companies such as Tommy Bahama Sportswear - and have worked on entertainment productions as a production assistant in Los Angeles, CA.

 
DISNEY - ABC Family Christmas Day Parade - Henry Gerard Lucero

Chosen to perform in the 2009
ABC television production's
"Disney Parks Christmas Day Parade" starring Kelly Ripa as the host; with special guest appearance by The Jonas Brothers.

2018 Tony Award's Costume Design - Henry Gerard Lucero

Designed/fabricated garments for the "2018 Tony Awards" at Radio City Music Hall in New York, NY.

Walt Disney World | Tigger | Epcot Center

Worked with renowned companies
& high-profile celebrities:
The Walt Disney Company,
ABC Television, Fox Sport Network, Tommy Bahama Sportswear, The Jonas Brothers, Brian McKnight & Sheila E.

Driven by ambition and made for all things creative, I have gained valuable experience in a variety of industries and skill sets, working for both small and large scale companies within the private and public sector, along with high-profile clients. Overtime, people have begun to recognize and respect my ability to create value which has allowed me to showcase my wide-range of skills; generating and shattering both revenue and consumer interest.

 

EDUCATION

THE UNIVERSITY OF NEW MEXICO
BA, MASS COMMUNICATION
MINOR IN DESIGN & TECHNOLOGY FOR PERFORMANCE

EXPERIENCE

CREATIVE DIRECTOR | MARKETING MANAGER
MARTY SANCHEZ LINKS DE SANTA FE GOLF COURSE
2014-PRESENT

REMOTE CREATIVE DESIGNER + CONTENT DEVELOPMENT
2010-PRESENT

VISUAL MERCHANDISING DESIGNER | MEN’S FASHION BUYER
LANCASTER YORK, LTD., 2013

DESIGNER | PRODUCTION INTERN
BEHIND THE SCENES, INC., 2011-2012

PR & MARKETING DIRECTOR - PRINT & COMMERCIAL DIVISION ENTERTAINMENT & MODELING TALENT AGENCY INTERN
A&M SAG TALENT AGENCY, 2010

ENTERTAINMENT & SPECIAL EVENTS INTERN
THE WALT DISNEY COMPANY, COLLEGE PROGRAM
WALT DISNEY WORLD, ENTERTAINMENT DEPARTMENT
2007-2009

MARKETING INTERN | ATHLETICS DEPARTMENT
THE UNIVERSITY OF NEW MEXICO, 2005-2009

PRODUCTION SHOP INTERN | THEATER & DANCE
THE UNIVERSITY OF NEW MEXICO, 2005

INDUSTRY EXPERIENCE

☑ ADVERTISING
☑ APPAREL & FASHION DESIGN
☑ ART/DESIGN/MEDIA
☑ BUSINESS MANAGEMENT
☑ ENTERTAINMENT & SHOW PRODUCTION
☑ MARKETING
☑ PUBLIC RELATIONS
☑ RETAIL
☑ RESTAURANT & HOSPITALITY
☑ SPORTS & RECREATION

MY CAPABILITIES

DESIGN
☑ CREATIVE DIRECTION & TEAM LEADERSHIP
☑ CONTENT CREATION & VISUAL DESIGN
☑ PHOTOGRAPHY & BRAND DEVELOPMENT

BUSINESS
☑ STRATEGIC BUSINESS DEVELOPMENT
☑ BRAND CHALLENGES & OBJECTIVES
☑ EVENT MANAGEMENT & LEADERSHIP
☑ BUDGET & COST MANAGEMENT
☑ MEDIA BUYING
☑ VENDOR SOURCING & WHOLESALE BUYING

ENTERTAINMENT & MEDIA
☑ TV, FILM & RADIO PRODUCTION
☑ TALENT BOOKING & CASTING

MARKETING
☑ VISUAL & INTERACTIVE DISPLAYS
☑ WEBSITE DESIGN & MANAGEMENT
☑ E-MAIL MARKETING & ANALYTICS

TECHNOLOGY
☑ ADOBE ILLUSTRATOR
☑ ADOBE INDESIGN
☑ ADOBE PHOTOSHOP

 

“DO WHAT YOU DO SO WELL THAT THEY WILL WANT TO SEE IT AGAIN
AND BRING THEIR FRIENDS.” -WALT DISNEY