ABOUT ME

Knowing that Henry was born and raided in Santa Fe, NM, home of the world-famous artist Georgia O’Keeffe and world-renowned Fashion Designer Tom Ford - not to mention one of the most awarded travel destinations in the country - it’s no surprise Henry caught onto the creative thread that is immersed in a city that is known as the City Different. Surrounded by rich history, multicultural heritages, and ranked as the Country’s second-largest art market, Henry grew up knowing how to do things just a little bit different.

IT'S THE ABILITY TO SHOWCASE YOUR PASSION AS A CHALLENGER BRAND THROUGH BEING MORE OBSERVANT, INNOVATIVE, AND BRAVE.

 
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WHAT I CAN DO

Driven by ambition and made for all things creative, I have gained valuable experience in a variety of industries and skill sets, working for both small and large scale companies within the private and public sector, along with high-profile clients.

I have influenced others, while in time, have turned actions in echoes. Overtime, people have begun to recognize and respect my ability to create value which has allowed me to showcase my wide-range of skills; generating and shattering both revenue and consumer interest.

AUTHENTIC. HONEST. REAL. IT'S WHY CONSUMERS CONNECT.

 

WHERE I’ve BEEN

I began my professional career in entertainment and sports marketing and have since worked with one of the world’s top entertainment and technology brands (Walt Disney Entertainment), worked with The University of New Mexico Athletics Department as the Cheer Mascot “Lobo Louie”, traveled and purchased apparel and accessories as a men’s fashion buyer - working with companies such as Tommy Bahama Sportswear - and have worked on entertainment productions as a production assistant in Los Angeles, CA.

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INSPIRE. WORK HARD. STAY HUMBLE. THAT MEANS EVERYTHING MUST BE PURPOSEFUL & INSPIRED.

 

So, what's the biggest lesson
I've learned so far?

That in the scheme of things, it's about a mindset, not a market position. It's the ability to showcase your passion as a challenger brand through being more observant, innovative and brave. It's why I dig deeper to find and identify consumer behaviors that others often overlook. And it's why I'm brave enough to question the status quo than follow the lead of others.

I'M BEST CONNECTED TO A PURPOSE THAT SEARCHES FOR THE TRUTH
WHILE DIGGING DEEPER TO FIND & IDENTITY CONSUMER BEHAVIORS
THAT OTHER
'S OFTEN OVERLOOK.

 

MAKES YOU STOP AND THINK…

If you're looking for someone who can conform to conventional norms, then you may be known as the guy who likes to play it safe. Now, this isn’t a conventional world where one can just float on by. It takes guts, ambition & most importantly, a PASSION that has the vision to excite. I've discovered I'm the guy who likes to challenge the status quo & push the norms forward. The one who see’s things differently & is yet, ambitious enough to think I can help change the world. So, to those who play it safe, simply call me a rebel. And to those who see me the way I do, I’m a passionate, highly-motivated and “out-of-the-box” thinker who has the ability to change an INDUSTRY one project at a time.

(C) HGL-HenryGerardLucero.com

COMPANIES I’ve WORKED and learned from

SOME OF MY GREATEST WORK WILL NEVER APPEAR IN MY PORTFOLIO.

 

"Although I've had a pretty wild ride in my professional career so far, my journey has not come easy. In fact, it has been one filled with passion and major obstacles. I’ve seen career hurdles and taken personal losses as a platform to grow, even in times when you personally feel like giving up or giving in. I credit my family, faith, career hurdles, personal losses, and countless hours of self-discovery and professional development for giving me the platform
I have today." -HGL

Designed/fabricated garments for
the "2018 Tony Awards"
at Radio City Music Hall.
-New York, NY-


promoted & built long lasting legacy/sports relationships as the university of new Mexico cheer mascot lobo louie

Worked with The University of New Mexico’s Athletic Department while promoting, maintaining & building a long lasting legacy as the
University’s Cheer Mascot Lobo Louie.






designed/fabricated garments for Grammy winner cece winans staple center appearance for "how sweet the sound"

Designed/fabricated garments for Grammy winner Cece Winans
Staples Center appearance for
"How Sweet The Sound"
in Los Angeles, CA.

BAM!

Worked with renowned companies
& high-profile celebrities: The Walt Disney Company, ABC Television,
Fox Sport Network, Tommy Bahama Sportswear, The Jonas Brothers,
Brian McKnight & Sheila E.

Recruited to be the first in-house Creative Director and Marketing Manager for the City of Santa Fe’s municipal golf course,
Marty Sanchez Links de Santa Fe, located in Santa Fe, NM. Implemented marketing strategy and generated $135,000+ in revenue in a 54 month period (Jan. 2014 - June 2018). Increasing website traffic by 10,000+ in new visitors within one year
(Jan. 2014 - Dec. 2014).

 

ABC Family Christmas Day Parade-Orlando, FL

Chosen to perform in the 2009
ABC television production's
"Disney Parks Christmas Day Parade" starring Kelly Ripa as the host; with special guest appearance by
The Jonas Brothers.

Secured strategic relations with
Golf Life & Fox Sports Television Networks, along with then
Santa Fe, NM Mayor Javier Gonzales, to air featured TV segment on
Marty Sanchez Links de Santa Fe.