What’s the story with SHORT SLEEVE SHIRTS???

It is rare that you will ever find Henry wearing long sleeve shirts. Sounds weird, right? Who even says that? Well...He does. Henry has always been a restless creative who loves to build things. In fact, his energetic nature is no comparison to a cup of coffee. His go-getter attitude and passion for design have propelled him throughout his life, allowing this self-described extremely organized, short sleeve kind-of-guy a platform that honors both his work as an artist and personal character.

Keeping authenticity at the forefront of his career, Henry combines a rare blend of skills that range from creative direction to costume design. Always one to embrace new challenges, Henry is best known for executing conceptual designs with impeccable craftsmanship and for being an artistically diverse costume designer within the entertainment industry. His strategic vision focuses on three fundamental pillars: generating the best creative content possible; fostering innovation and utilizing the best platforms to showcase unparalleled storytelling; and strong leadership that finds purpose in the consumer experience. “Never say never and don’t always play it safe.”

During Henry’s years with The Walt Disney Company, he obtained hands-on experience as a college intern within the entertainment department—learning the process of both business operations and quality entertainment, propelling his desire to deliver the power of unparalleled storytelling. Working as a performer, Henry learned the power of connecting with guests on a gut level, helping to maximize public engagement and memorable storytelling. Selected out of 2,000 entertainment cast members, Henry was one of two chosen to appear in a televised feature with co-host Kelly Ripa during the “2009 Disney Christmas Day Parade” on ABC. “Be humble, be hungry, and always be the hardest worker in the room.”

​Since then, he has used the same spirit to help companies outshine and outperform the competition, working with brands such as Fox Sports, ESPN, Comcast Spotlight, Tommy Bahama, Ben Sherman, Ted Baker, Brighton, Tori Richard, Maker & Company, The British Belt Company, Luchiano Visconti, Nat Nast, Happy Socks, True Grit, La Matera and more.

Finding common ground in the types of experiences he has had, Henry prides himself on being able to take on any creative challenge, whether it’s designing garments for performers or working alongside clients to develop all aspects of the creative process, helping artists realize their vision from production development to product merchandising and visual packaging. “If I have been good at one thing, it’s that I have been able to identify consumer behaviors that others often overlook. I'm grateful to have a keen eye for anything creative and that is what pushes any project to the next level. It’s what I’m most proud of.”

Always on a mission to create, Henry’s designs have been worn by a diverse group of distinguished women and celebrities, most notably working with country music star Chevel Sheperd, Season 15 Winner of The Voice. He has showcased his work at various performances and special events including The National Tree Lighting ceremony at The White House, The Tony Awards, Professional Bull Riders Sports Organization (PBR) and more.

Henry, a proud native of Santa Fe, New Mexico earned a Bachelor of Arts degree in Mass Communication, along with a minor in Design and Technology for Performance from The University of New Mexico in 2009. Prior to being self-taught, Henry’s design skills were enhanced working under the direction of Dorothy Baca, Head of Design for Performance (Batman and Robbin, What Women Want, The Longest Yard, Bette Midler’s signature character, Delores DeLago), along with Stacia Smith and Kent Parker. He split his time between the theater and athletic department, serving as the University Mascot for all athletic and special events.

© Henry Gerard Lucero | Content may not be used without consent