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Dedicated to helping brands outsmart & outperform the competition


Seasoned CREATIVE leader WITH expertise in leading and designing on-brand, on-strategy visual creatives.

Henry Gerard Lucero is a Santa Fe, NM based Celebrity Fashion/Costume Designer and Creative Art Director. With over 10 years of professional experience within the fashion, sports and entertainment industry, Henry is a seasoned creative leader with expertise in developing stories, digital and print advertising, visuals, photography, and cross platform video that engage the customer, drive sales, elevate the brand and support company strategy.


Keeping authenticity at the forefront of his career, Henry combines a rare blend of skill sets - thanks to his background in entertainment production and fashion design - which have allowed him to surpass clients expectations, delivering a proven record of accomplishments for profitable business.


​His natural ability to deliver a creative vision for a company or fashion client— from branding and design to product aesthetics and more —  has set him apart, branding him as a client's go-to creative leader.

His strategic vision focuses on three fundamental pillars: generating the best creative content possible; fostering innovation and utilizing the best platforms to showcase unparalleled storytelling; and strong leadership that finds purpose in the consumer experience.

Recording Artists: Country Music Artist Chevel Shepherd


Fashion: Ben Sherman, Boot Barn, Brighton, Calvin Klein, Happy Socks, La Matera, Luchiano Visconti, Maker & Company, Nat Nast, Pendleton, Ted Baker, The British Belt Company, Tommy Bahama, Tori Richard, True Grit and more.

Sports & Entertainment: Walt Disney Entertainment, ESPN, Fox Sports, The University of New Mexico Athletic Department


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“In my eyes, anybody who can help you elevate or reduce stress in the work force becomes INVALUABLE and that’s just what and who Henry represents.”

— Jennifer R. | Marketing Director

"A professional in every sense of the word, his ability to network with the public and other business owners are just a couple of his strengths. Henry has an extremely strong work ethic, is a valuable asset and a pleasure to work with."

— Mike P. | Magazine Publisher

"Henry is incredibly creative! He has assisted our office in branding who we are and by providing a strong voice. Due to his natural creativity, his designs make the process simple. He is efficient at presenting professional options and offering us sound advice. We enjoy working with him and hope to for years to come!"

— James C. | Creative Strategist


Upon meeting him, I knew immediately that he was in it to win it. He is an extremely talented individual and has an eye for detailed perfection. He has what it takes and showcases the quality of work most professional companies strive for!"

— Adrianne A.| Film & Sound Editor

(C) Henry Gerard Lucero - Engamgement Ph

"Henry is extremely passionate about everything he designs, creates, and constructs. His desire to raise the bar is shown immensely every step of the way and his creativity is phenomenal. Not only are his creations stunning, they also carry sophistication, class, and a one of a kind uniqueness that doesn't compare to other marketing or design professionals. His keen eye is impeccable-detailed to perfection-which makes him stand out."

— Monica M. | Creative Strategist

On Air Sign

"It has been a pleasure working with Henry and learning from his creative and professional demeanor. He is always willing to go the extra mile to make sure things are done correctly. I applaud Henry and always look forward to his creative and intelligent insight."

— Robbie E. | ESPN Radio