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Companies I’ve worked with & learned from

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FOR THOSE WHO DARE TO COMPETE & SET THE TONE

I’m ready to help inspire you with performance solutions you never knew you needed and can’t imagine living without.

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MARKETING & PR

Customer service is a battle ground. We'll work together to captivate consumer interest authentically.

☑ BRAND IDENTITY & CAMPAIGN
☑ ADVERTISING CAMPAIGN
☑ MARKETING & PAID MEDIA
☑ BRAND DEVELOPMENT
☑ PUBLIC RELATIONS & PUBLICITY
☑ EVENT DESIGN & EXECUTION

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STRATEGY & INSIGHT

Beginning with strategic planning & consumer insight, we'll work together to amplify your story authentically.

☑ CUSTOMER EXPERIENCE
☑ RESEARCH & ANALYSIS
☑ CONTENT & MESSAGING
☑ BRAND PLATFORM & POSITIONING
☑ TREND & INSIGHT
☑ TARGET AUDIENCE

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DESIGN & CONTENT

Embracing individuality can be tough. Especially to an ever growing audience. Let's inspire each other.

☑ ART DIRECTION
☑ PACKAGING/MERCHANDISING DESIGN
☑ MEDIA PRODUCTION (FILM, TV, RADIO)
☑ VISUAL ELEMENTS & PHOTOGRAPHY
☑ CONTENT CREATION & DESIGN
☑ PRINT EDITORIAL & LAYOUT

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👉 MY VISION

I'm ambitious enough to question the status quo. I see marketing & design as an art, one that pushes barriers and connects consumers. I find the best way to energize brands is by telling compelling stories & providing more than ideas but inspiration.

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👉 I’M HANDS-ON

I enjoy rolling up my sleeves & making something out of nothing. One who doesn't believe in creating or designing without purpose. I thoroughly enjoy the nitty gritty of design, while pushing barriers & channeling a brands character.

 
 

👉 I SET THE TONE

I'm highly motivated & successful in designing creative campaigns that set the tone and establish brand preference. That means everything must be purposeful & inspired. I initiate strategic relations with media advertisers/lifestyle brands
& collaborate well with others.

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👉 I’M AUTHENTIC

I'm a results-driven professional. I captivate personality into everything I do which energizes the customer experience. I search for the truth & dig deeper to find & identify consumer behaviors that others often overlook.

From visual display & merchandising, to graphic design & illustration come to life, I can imagine, develop & follow through on almost anything creative.

 
 

👉 I TELL A STORY

I become and use experience to showcase the truth & generate
real, cost-effective results. I enforce strategic cost management methods, one of which is to cut spending by 95%; ensuring and utilizing available talent to complete all creative services in-house while ensuring the continuation & endorsements of services.

 
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👉 I’M EFFICIENT 

I implement efficient business practices that utilize available resources & establish a new work approach to save time by 95% to meet deadlines & submissions. That's the only way to shun the status quo. By rolling up your sleeves to be authentic & fearless.

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“The definition of insanity is doing the same thing over and over again and expecting different results.”
-Albert Einstein

 
Case Study - (C) Copyright Protected - Henry Gerard Lucero

OUTSMARTING and leveling up a local SPORTS BRAND

Marty Sanchez Links de Santa Fe Golf Course
Santa Fe, NM

 

SHATTERING AND SETTING RECORDS WITHIN A LIMITED INDUSTRY

☑ Sustained revenue increases YOY (2014 - 2019); generating over $135,000+ within a 54 month period; despite local competition, retrained marketing budget, and declining marketing.

☑ Shattered records within the municipal golf course category for revenue and rounds served per capital; generating a $70,000+ increase in 2018 and setting the tone of securing over $22,000+ within first year of new creative direction.

☑ Increased website traffic by 10,000+ in new total visits withing a 12 month period (Jan.2014 – Dec.2014); increasing total page views by 11,000+ YOY.

DEFINING THE STATUS QUO AND MAKING IT YOUR OWN USING CREATIVITY

☑ Secured strategic relations & partnered with
Golf Life Action Media (Golf Life and Fox Sports Television Networks) to air featured TV segment; increasing exposure that would drive and ensure brand preference.

☑ Implemented and enforced consistent business practices by 95%; completing all creative content
in-house; continually saving over $50,000 per FY.

☑ Reduced advertising and printing costs 50% YOY.

 
 

FEATURED ON

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NATIONAL TELEVISION FEATURE

Marty Sanchez Links de Santa Fe Golf Course

Golf Life visits the land of enchantment by heading to New Mexico to check out the Marty Sanchez Links de Santa Fe. Known as the City of Santa Fe's finest municipal golf course since 1998, Marty Sanchez Links de Santa Fe offers a spectacular golf experience with an inspirational 360 degree panoramic views that surround the Sangre de Cristos, Jemez, Ortiz and Sandia mountains.
 
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initiating momentum to celebrate a city’s historical landmark

20th Anniversary Celebration
Marty Sanchez Links de Santa Fe
Santa Fe, NM

 
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Marty Sanchez Links de Santa Fe - (C) Photography - Mike Billingsley
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