Dedicated to helping brands outsmart & outperform the competition
Helping companies and high-profile clients engage audiences through the creative process.
Henry Gerard Lucero is a Santa Fe, NM based Celebrity Fashion Designer, Costume Designer, and Creative Director. Keeping authenticity at the forefront of his career, Henry combines a rare blend of skill sets in creating and visualizing ideas and creative marketing strategies within the fashion, sports and entertainment industry. His natural ability to deliver a creative vision for a company or fashion client— from branding and design to product aesthetics and more — has set him apart, branding him as a client's go-to creative leader.
Always one to embrace new creative challenges, Henry is best known for his "exquisite and elegant fashion" aesthetic; designing and executing, from conception to delivery, one-of-a-kind designs that focus in on superior craftsmanship. "I love designing something that is 100% handmade. No design has ever been duplicated and that's something I'm proud of!"
His strategic vision focuses on three fundamental pillars: generating the best creative content possible; fostering innovation and utilizing the best platforms to showcase unparalleled storytelling; and strong leadership that finds purpose in the consumer experience.
Recording Artists: Country Music Artist Chevel Shepherd
Fashion: Boot Barn, Pendleton, Tommy Bahama, Ben Sherman, Ted Baker, Brighton, Tori Richard, Maker & Company, The British Belt Company, Luchiano Visconti, Nat Nast, Happy Socks, True Grit, La Matera and more.
Sports & Entertainment: Walt Disney Entertainment, Fox Sports, ESPN, Comcast Spotlight
WHAT PEOPLE SAY
WHAT’S IT LIKE TO WORK WITH ME?
“In my eyes, anybody who can help you elevate or reduce stress in the work force becomes INVALUABLE and that’s just what and who Henry represents.”
— Jennifer R. | Marketing Director
"A professional in every sense of the word, his ability to network with the public and other business owners are just a couple of his strengths. Henry has an extremely strong work ethic, is a valuable asset and a pleasure to work with."
— Mike P. | Magazine Publisher
"Henry is incredibly creative! He has assisted our office in branding who we are and by providing a strong voice. Due to his natural creativity, his designs make the process simple. He is efficient at presenting professional options and offering us sound advice. We enjoy working with him and hope to for years to come!"
— James C. | Creative Strategist
Upon meeting him, I knew immediately that he was in it to win it. He is an extremely talented individual and has an eye for detailed perfection. He has what it takes and showcases the quality of work most professional companies strive for!"
— Adrianne A.| Film & Sound Editor
"Henry is extremely passionate about everything he designs, creates, and constructs. His desire to raise the bar is shown immensely every step of the way and his creativity is phenomenal. Not only are his creations stunning, they also carry sophistication, class, and a one of a kind uniqueness that doesn't compare to other marketing or design professionals. His keen eye is impeccable-detailed to perfection-which makes him stand out."
— Monica M. | Creative Strategist
"It has been a pleasure working with Henry and learning from his creative and professional demeanor. He is always willing to go the extra mile to make sure things are done correctly. I applaud Henry and always look forward to his creative and intelligent insight."
— Robbie E. | ESPN Radio